Contracted by Gymshark, Condé Nast & more

Most brand and creative decisions are still made on gut feel, agency lists, and last month's data.

CurAItion gives your team real intelligence on creators, competitors, and culture. Sourced, cited, and ready to drop into a brief. No gut feel. No lag.

You don't need to be first. You just need to see clearly before everyone else does.

Book a call See what it does
Live since 2025 · Identifies what's forming before it peaks · Less than a quarter of a single FTE
Contracted
Alignd Culture Defined
"No way. This is spot on." Creative Directors, Social & Brand · Gymshark
"This is a gamechanger for how we think about talent." Co-Founder · Alignd
"Finally, intelligence that actually keeps up." Director, Marketing · Condé Nast
"This is exactly what the industry has been missing." Founder · Culture Defined
"Changes the brief conversation entirely." Global Group Marketing Director · Red Bull Racing
What it does

Six products. One platform.

Pick one thing you're working on. We'll show you what it finds.

01

Creator Scorecard

Performance, cadence, loyalty: on every creator in your roster. Gymshark: 896 creators, 15 staff onboarded. Tracks posting cadence, content intent, and engagement benchmarks vs. category norms. Classifies creators as brand ambassador vs. retail investor (promotes everything). Caught creators switching discount codes to a competitor within hours of a 10-day sale window.

02

Sentinel: Brand Safety

Weekly flags across your roster: dismiss, acknowledge, or escalate. Gymshark caught anti-Semitic content in a creator's podcast at the exact timestamp, before it surfaced publicly. Every brand has a version of that near-miss. Alerts delivered to named team members. No more relying on someone spotting it first.

03

Talent + Production Discovery

Not keyword search, not an agency black book. Semantic, subculture-level analysis of any channel. 50+ leads per search, labelled as NET (new), PEER (competitor-adjacent), or TAG (already on your radar). Covers the full production ecosystem: front-of-camera talent, directors, DPs, photographers, and editorial voices. Alignd: talent and production partners discovered by aesthetic fit, not just follower count.

04

Competitor Intelligence

Cadence, format lifecycle (flying vs. dying), platform strategy shifts: updated continuously. Gymshark: 60 competitors, 138 channels, a fortnightly pulse landing in their inbox. Caught Alo doubling down on TikTok hashtags while quietly dropping them on Instagram. Social listening tells you a post got 2M views. CurAItion tells you what your competitors actually changed and why.

05

Untagged Brand Presence

Creators consuming, wearing, or referencing your brand without tagging it. Standard analytics can't see this. CurAItion finds that organic presence, so you know the real size of your cultural footprint before you decide where to invest. VOSS's core pain: "creators live the lifestyle but don't tag the brand."

06

Live Activation Intelligence

Creator behaviour, cultural signals, and competitor moves flagged as they happen. Not in next week's report. GTA 6 launches the same weekend as Las Vegas GP: CurAItion identified esports and gaming as the right creative angle before anyone briefed it. Formula One team: live cultural signals mapped across race weekends to inform activation in real time.

Start with one brief.

  • Pick one thing you're working on: a creator, a roster, a competitor set.
  • 2–3 month pilot. No lock-in. You keep everything at the end.
  • Less than a quarter of the cost of a single FTE. No headcount. No brief-to-report lag.
Get in touch
curaition.xyz

We respond within one working day. No generic demos. Every conversation starts from your brief.

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