Cultural intelligence that catches what dashboards miss

Most brand, partnership and talent decisions still run on follower counts, logo exposure and last month's data.

CurAItion gives your team real intelligence on creators, competitors and culture: sourced, cited and ready to drop into a brief, a pitch or a renewal.

You don't need to be first. You just need to see clearly before everyone else does.

Live since 2025 · Works with any AI model · RFPs turned round in hours
Clients and partners

19 cultural domains tracked daily · Live intelligence built for Formula One, Formula E and Vogue

What people are saying
"No way. This is spot on."
Creative Directors, Social & Brand · Gymshark
"This is a gamechanger for how we think about talent."
Co-Founder · Alignd
"Finally, intelligence that actually keeps up."
Director, Marketing · Condé Nast
"This is exactly what the industry has been missing."
Founder · Culture Defined
"Changes the brief conversation entirely."
Global Group Marketing Director · Red Bull Racing
What it does

Six products. One platform.

Pick one thing you're working on. We'll show you what it finds.

01

Creator Scorecard

Performance, cadence and loyalty on every creator.

Cultural fit and real-time risk across your roster, scored against category norms. Live for Gymshark: 1,037 creator channels and 138 competitor channels tracked daily.

02

Sentinel: Brand Safety

Early warning flags before they become a fire.

Every post on your roster checked twice a day and flagged by severity, with exact timestamps. Alerts go straight to named team members.

03

Talent and Production Discovery

Found by fit, before follower count.

Subculture-level search across talent, directors, DPs and photographers. For Satisfy, via Alignd: 100 picked from 5,500 by fit.

04

Competitor Intelligence

Cadence, formats, platform shifts and white space.

What your competitors changed, and why: cadence, formats, platforms, tone and white space. Formula E read from scratch: 2,501 posts in two days.

05

Untagged Brand Presence

The organic footprint your analytics can't see.

Creators wearing, using or referencing your brand without tagging it, sized before you decide where to invest.

06

Live Activation Intelligence

Know what's working before the campaign ends.

Creator behaviour and partner visibility, flagged mid-campaign or mid-season. In Formula One, a much smaller partner beat a prime-placement sponsor 8.85x on one clip.

Why not just use an LLM?

Your AI is only as good as what it can see. Most of social is invisible to it.

Your AI on its own
Watch social
Can't see most TikTok, Reels or YouTube
Remember
Starts from zero every chat
Count
Guesses across thousands of posts
Show its working
Plausible summaries, no sources
Your AI with CurAItion
Watch social
Every video transcribed, every slide described
Remember
Months of history on the accounts that matter
Count
Every post sorted by person, brand, topic, date
Show its working
Every claim linked to post and timestamp

Works with ChatGPT, Gemini, Claude or whichever model your team uses, through one MCP connection.

Keep your AI. Give it eyes on culture.

Start with one brief.

  • Your channels, then your competitors, then your creators, then the talent you should sign next, with daily intelligence on your next move throughout.
  • A focused 2–3 month pilot, quoted per scope, no lock-in.
  • RFPs turned round in hours; live reads done on the call.
Get in touch
curaition.xyz

We respond within one working day. Every conversation starts from your brief.

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