Cultural intelligence that catches what dashboards miss.

For brands, rights holders and the agencies that serve them.

Keep your AI. Give it eyes on culture.

Start with a £299 test See what we have built
The problem

Same AI, same briefs, same answers.

Budgets are being cut.

Teams need more output from fewer people, and faster.

Doing it yourself with AI rarely holds.

It looks right in a chat window. In the detail you cannot trust it, and nobody can check the sources.

Everyone's AI says the same thing.

Specific sources are what make an answer yours.

AI takes the legwork. Your team keeps the taste and the final call.

Your AI, with sight

Keep your AI. Give it eyes on culture.

Your AI on its own

Watch social
Cannot watch social
Remember
Starts from zero every chat
Count
Guesses across thousands of posts
Show its working
Plausible summaries, no sources

Your AI with CurAItion

Watch social
Every video transcribed, every slide described
Remember
Months of history on the accounts that matter
Count
Every post sorted by person, brand, topic and date
Show its working
Every claim links to the post and timestamp

Works with ChatGPT, Gemini, Claude or any model your team uses, through one connection. Your sources go in once, so the answers come from what your brand cares about.

How it works

Three steps. 48 hours.

  1. Send the brief and your channels.
  2. We load and read them.
  3. A finished output within 48 hours.
Already built

Real work, already delivered.

5,000+ to 100

Talent for a running brand

For Satisfy, via Alignd: 100 creators, each with a rationale.

24 hours

A creator agency's brief

Three creators, 90 days across TikTok, Instagram and YouTube: what works, plus a brand hit list and the best way into each.

4 scores

Creator scorecard

Performance, cultural fit, risk and network on every creator, joined to store sales and the team's own contracts tracker.

Early flags

Creator burnout and brand safety

Cadence up, engagement down, tone shifting: flagged before it shows in the numbers. Every post on a roster checked twice a day.

47 pages

SS27 Fashion Month

Vogue markets, trade press, critics and creators, with a counter-narrative section. Every call cited. Built from sources already tracked.

2,501 posts

Formula E

A whole channel ecosystem added from scratch and read in two days.

On-brand decks.

For a fashion title's insights team.

A campaign, read in context.

Not just counted.

Livestream moments.

Timestamped, from 24-hour streams.

Already tracking
  • Formula 1
  • Formula E
  • Vogue
Who it is for

Fits your team and your stack.

Creator and talent teams

Rosters scored on performance, fit and risk. Talent found by fit before follower count. Burnout and brand-safety flags early.

Insights and research teams

The reading, watching and tagging comes off the desk. The team keeps the judgement and the final call.

Strategy, creative and production

The evidence behind a pitch or renewal in hours. Timestamped livestream moments for fast cutdowns.

Pricing

Start with one brief.

A test

£299

  • One brief, a finished output within 48 hours of brief and payment.
  • Up to 180 days of content from the channels you choose.
  • A read on a brand, a creator or talent, or a category or moment.
  • The evidence behind every point.
  • The £299 comes off the pilot if you go ahead.

A pilot

£999 a month

  • Three months, no lock-in.
  • Up to 50 channels.
  • Reads on the brands, creators and categories that matter to you.
  • Outputs in the formats your team already uses.
  • We walk you through it on your own brands and creators, hands-on until your team is confident.
  • Starts when the first month is paid.

The slow part is already done.

Sources read, transcribed and sorted. Your brief starts from evidence, not a blank page.

Proof

“The most powerful tool we've ever used.”
Brand Marketing Director and Brand Creative Director, Gymshark

Live at Gymshark across 1,037 creator and 138 competitor channels, read daily.

“This is exactly the kind of thing we need.”
Sr. Director, Marketing · Condé Nast
Clients and partners
  • Gymshark
  • Alignd
Founders

Two founders, lean by design.

Ben Oliver and Rick Williams, with backgrounds at AKQA, VICE, LADbible, R/GA and BLAST. Two founders, no big London office, no investors needing a 10x return.

Ben Oliver

Co-founder · ben@curaition.xyz

Rick Williams

Co-founder · rick@curaition.xyz

Built by people from
  • AKQA
  • VICE
  • LADbible Group
  • R/GA
  • BLAST
FAQ

Questions we get asked.

Can't we just build this ourselves?

You can, with enough engineers and time. What compounds is the archive: timestamped transcripts, slide-by-slide descriptions, months of history and every post structured by person, brand, topic and date. Deleted posts and stories cannot be collected after the fact. We are also lean by design, so the cost stays structural.

Do we need to change our tools?

No. It plugs into the stack you already use and into the AI model your team prefers.

Which AI models work?

ChatGPT, Gemini, Claude and others, through one connection.

What do I get for £299?

One brief, a finished output within 48 hours of brief and payment, up to 180 days of content from the channels you choose, with the evidence behind every point. The £299 comes off the pilot if you go ahead.

Can I check the sources?

Yes. Every claim links to the exact post and timestamp.